Vladimir "Vlatko" Garcia

I'm a civil engineer. In structural engineering you learn early that a system's capacity is set by its weakest element, and that's how I look at company growth: find the constraint, fix it first, then measure again.

I founded Pica Rock Partners, a fixed-fee B2B growth consulting practice for SaaS, e-commerce and fintech founders. We don't run your ads: we diagnose where growth is leaking and give weekly written direction so your team can execute. No commissions, no profit share.

On this blog I write about growth diagnosis, metrics and budget decisions, hiring growth help, and the operating systems that keep growth from depending on guesswork.

Pica Rock Partners is a trade name of Vladimir Garcia. Pica Rock Partners LLC (New Mexico) is in formation.